Cross-cultural Communication and French Culture

individual(a) Assignment Euro Disneyland 1. Using Hofstedes four ethnical dimensions as a aspire of reference, what are some of the main h eat uphenish differences between the United States and France? PDI antecedent blank IDV Individualism MAS maleness UAI Uncertainty evasion PDI Power Distance IDV Individualism MAS Masculinity UAI Uncertainty Avoidance The main heathen differences when using the Hofstede dimensions are in the dimensions Power Distance and Uncertainty Avoidance. It is clear that cut conclusion accepts and welcomes a relatively vast office staff gap.This style that it is hirarchical country where former and the f pitiful of information is set in truth much much by hierarchy past(prenominal) in America, where this gap is less(prenominal) evaluate by batch with less tycoon. The other(a) big difference is Frances postgraduatet level of uncertainty avaoidance. The French would corresponding to controller the future as much as possible, they are not risk takers. The Americans on the other hand have low uncertainty avoidance that makes them risk takers, this coppeled with passing high indiviualism and very low power distance makes them very entrepreneurial.They act on their own and are less presumable to accept the status quo when someone has more than power then them. French culture similarly has low masculinity which manner its a femini culture. This means that loose skills and the family are very burning(prenominal) in France. This can be seen by Frances extensive social welfare systhem. 2. In what way has Trompenaars research helped explain cultural differences between the United States and France? Trompenaars research is establish on 46000 managers from over 40 countries who answered questionnaires found on their realises in many diametrical cultures.Trompenaar and his colleague Charles Hampden-Turner (The Seven Dimensions of Culture 2012) created a model where national culture is determined by 7 dimensions. First an important dimension is the individualism collectives dimension. Americans are very individualistic. In the French culture work, decision-making and power is attributed to the collective. This can also be also seen in the Achievement vs. attribution dimension. In America individual achievement is valued highly. Frances culture is more Ascription based, that means that the title and status you were born(p) into determines your social level more then individual contribution.This is called reproduction sociale. The research is rich because the methology is fact based and quantitative. The 7 dimensions construction at factors that are not deemed pertinent by Hofstede and give a more in depth picture of cultural differences. 3. In managing its Euro Disneyland operations, what are three mistakes that the high society made? The biggest mistake first and first was that Disney did not take the needs and behavior of the customer. The customer was severely misunderstood and that permit to many operational and cultural mistakes.Only 40% of the customers were French, many were vacationing Americans and Japanese. The French large number continueed to be able to taint wine and Disney initially did not disco biscuit it. Large luxury hotels were built for people who were pass judgment to spend a hebdomad in the parks, however Europeans see root word parks as daytrips. Mistakes were made when misjudging eat and lunch routines and dishes, witch lead to coarse lines and bad service. The second gear mistake was not being able to convince the French that Disneyland is not an American attaint on French culture.The French society was ill from early on. Public intellectuals called the park an assault on French culture and farmers occlude the entrance of the stalk park on opening day. The third mistake was the high pricing of slatings and hotel nights. Europeans have more vacation days then Americans, with similar income levels that means that the Fren ch have less sacrificeable income per vacation day then the Americans. Disneyland reacted to the mistakes by changing the name to Disneyland capital of France this created a stronger bond with the city and France.Then wine was change and the dining experience was adapted to tinge customer needs. Also day ticket and hotel nights were cut by a third. The issue of the changes was an increase in visitors from 8. 8 one million million in 1994 to 11. 7 in 1996. found on its experience, what are three lessons the connection should have learned about how to merchandise with diversity? The biggest lesson that they should have learned is that cultural differences matter. It is not possible to take the lead same concept that is working in America and apply it in other cultural context and then expect the same outcomes.This is especially relevant when it comes to behaviour. The second lesson is trying to have a fall in understanding of who the customer is and what he wants onwards the launch. Extensive customer research has to be done. In the Euro Disney case many of the customers where not French and many of the French customers did not want or expect to eat the best French food in Disneyworld. They saw Disneyworld as American and therefor expected an American customer experience that included, self-service and American food.However they also expected wine, so research is needed to understand the subtleties, what French culture can be left out when offering an American experience and what cannot. The entry into a marketplace has to be careful and transparent in order to get more local support. The discussions with the government and the local population should not only be about the taxation benefit Disney can get, but heavy focalisationed on the positive set up Disney can bring to a host nation. These advantages, such as jobs and increased touristry have to vehemently communicated to the public.The third lesson is to focus on opening new theme parks in emerging economies. not only are there less attractions to compete with, Disneyland Paris is competing with the city of Paris for tourists, but also are they more open to western influences and products. Disney symbolises America. So give away America where there is demand for her, like China. Bibliography graph (http//geert-hofstede. com/dimensions. html) 1 . http//geert-hofstede. com/france. html